Friday, 30 May 2008

Logo - corporate identity - weeks 8-10

Week 8: Word Marks:

This first one, I can see what they were trying to do, but I'm not sure...it feels a little cramped somehow. The Echelon Seven design is great - I think it could work really well without the background, or on any background for that matter, and still retain it identity. The third one I think relies a little too heavily on the background to be a eye catching. On its own, I'm not sure it would work - would it be a little boring without the background? Hmmm..perhaps.














Week 9: signage. Instead of showing a picture, though, here's a cool video of the making of a 3D YouTube sign...If I had one of those robotic welders, I'd never leave the house...



Also, here's a banner - I like this one - colourful and eye catching:



And this one - I love the polished metal look, and I chose it to really contrast the cheaper, less permanent look of a banner.



Week 10: Colour

I think using lots of colour and getting it work work well is really hard. The ebay logo works really well because it's simple and the colour helps to create a more dynamic look for it. But these other two seem a bit too complicated to me, and I think you might run into trouble with them along the line, say, if you were trying to put them onto t-shirts. What could you do? "Got any blacker..."






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