Assessment 3: Week 6 - Reproducing Logos...

The first logo I thought of was PUMA: it's easy to go on form here and choose logos from Nike, Addidas, etc, etc, because they all have to work at a small reproduction! BUT - I just went with PUMA, and instead, also chose the Adbusters logo (ironically). Also, I love their blackspot shoe that has no logo at all, except a white spot - well, I guess that's a logo that reproduces at any size!

Last is the logo for the Japanese Agricultural Society (JAS) - this is the logo for organics in Japan (thanks for the inspiration Cathie!).

Firstly, the personality of PUMA is interesting, and I think they have managed to capture the physical power of the Puma into the branding. There's no personality as such to the Puma, which makes it more powerful still - if it had eyes, it might not have the same impact - as it is, it reminds me of the personal journey many sports people take to achieve their optimum physical fitness.

The Adbusters logo is great! It reminds me of how it feels to butt your had up against a wall of seemingly unending consumer hype and manipulation. The character is nice and simple, too.

JAS' logo is very simple, but I think nicely reflects all it needs to about what it is trying to say: natural, organic, green, healthy...

Anyway, here they are:







Sorry, this Adbusters logo is not a very good reproduction!! But you get the idea - it's from their website...