More logos...!!

Crikey! And again...this is merely to play with masks...

BUt wait! I wasn't entirely happy with the logo below (the second one, not the first), beacause I didn't like the way the R of the logo and the lower case r in rohan were so closely placed - it bothered me! So, below is another version, one I like better...



And this one is just another play with creating outlines, using glyphs (the big R) and, well, just buggering about...

Ah well, this post just keeps getting bigger and bigger! I started out tonight looking at logos for the assignment and also about the idea of texture. Bringing in one of the photos into the designs (of Rohan's work) is a double edged sword: for one, creating a mask with a small, cropped area of the 'money trap' brings a nice texture to the font, but means that the logo becomes rasterised. Well, I just went ahead and played with it, using a big, juicy font to capture all that texture, reflecting it upwards (instead of downwards) and boxing in the two U's to make the logo itself. So logo type and logo are one and then they're two! I had a bit of fun with the light ball...tricky little things....


I really like the sketchy type of logo, and wanted to take it a step further by introducing a modern element to it - I wasn't sure which colour so I experimented with a few - the original, sketch only version is below, with the experiments following here:

This first one I like the colour of, but I'm not convinced the colour works as well as they grey version.

This grey one I like the best because I think it marries well into the sketch lines better. Drop shadow is much smaller.


This last one brings some colour from the products into the equation.



And for argument's sake, I've done up a logo for Rohan Nichols....although I tend to think it would be much better just with logotype, and no logo - the logo reminds me a bit of a jewellery shop!