The logo I think is quite nice (but obviously wouldn't be very versatile, due to its complexity of form and colour), but on the website it's nice - and in fact is probably the only thing nice about the website. The rest of it is very bland and makes you think any design stopped at the logo (Frankel would be most upset).
2. Little Darlings Doll Museum & Coffee Shop
OK, my personal opinion aside, there is a lot more consistency in this company's design (well, on their website at least), in terms of colour. It's a little too girly for my liking, though! I think it's possible to be feminine without being 'cute' (I think I may have had an overdose of cute, living in Japan...)
Speaking of which, I wanted to mention this place, but it's a bit of a story...sorry.
One of my favourite towns in Japan is famous for its Doll Museums. As the story goes, the town was struggling economically, when a bunch of young people got together and decided that there were enough older people with enough treasures stuffed away to turn their little town into a street of museums.
So, the town was turned into a major tourist attraction, increasing annual visitors from something like 50,000 a year to over 1 million. In this case, Frankel would be pleased, because the town got together and branded the whole place - very successfully. Here's a link to check out pictures of the town, and below is a picture of one of the doll shops- incidentally, most of the museums are in parts of people's houses, or storage they weren't using.
But I digress...
3. My Doll Shop
I really like this logo - it's feminine without being all country-style cutesy. It reminds me of a mixture between 1950s (maybe the girl?) design and 1920s (the smaller type face).
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