MYER Letterhead & Business Card Redesign

NOTE: I have had to update this because I missed something! I admit, I hated the slogan cluttering up the business card, so I begged permission form the company to let me design a two-sided card " ) They said "oh, sure! We're abig company!" Bless 'em... Here's my original post (but changed images...)

Here's my take on MYER - I tried to fight off the urge to be too creative and instead tried to keep 'corporation' and 'department store' in mind. The white space was around the edges of each only show up in this blog, not in the design itself - the grey watermark goes right to the edge...promise!

Basically I used a more modern looking font - thinner lines and a bit more sleek, instead of the bulky typeface they use now. I wanted to incorporate some colour, but as there is no current corporate colour, this was difficult, not to mention trying to figure out WHO the colour would speak to (men or women?). So, in the end, I decided on adding a touch of light grey to reflect a more modern and funky feel, which can also be used across the stationary. I used the same grey for the watermark on the business card, and I like the way it acts a divider for the information, and breaks up all the black text.

For the letterhead, I lightened the watermark slightly, so as to not interfere with the text that will be written over it. I reincorporated the grey into a dividing glyph down the bottom of the page, in between all the contact details.

That's it!