Assignment 3/Week 4: Jewellery

The first jewellery logo that comes to mind for me is Bulgari. It's simple but interesting, with the latin V being used instead of a U:







The second logo is for Tiffany's, one of the most famous jewellery stores in the world, thank to Audry Hepburn:



The picture of the third logo I thought was interesting - and telling! Chanel's branding is so famous and sought after, they can actually get away with making diamond encrusted versions of it:





All of the examples I have used are of the most up-scale jewellery in the world, and each has a very sleek, simple design. There's no superfluous design needed here, and somehow the elegance of the designs speak volumes about the brand.

For argument's sake, I also found some lower-scale versions of jewellery outlets, just to compare:






Also, I think it's important to note that these are all well established, commercial jewellers, and that small-scale, independent designers might come up with something different, such as:




(Admittedly, this came off their site and looks much better there: http://theblog.modamuse.com/?sectionid=22)

And one of my favourite sites for jewellery:





Even these have stayed with relatively simple fonts and symbols, ot not used symbols at all, such as Michael Hill and Moda Muse.

The last example, meta lab, I think is the least likely logo and name to express its function - the jewellery on the site is amazing, but the logo and name are more scientific than creative. Without all the text off to one side telling you what it is, you wouldn't know, and so I don't think the logo is the best that it could be. It would be a great logo for an IT firm, though!