1. Citibank
I have been fascinated by the Citibank logo ever since I saw this video. It’s great to get some insight into a designer’s mind, and I love the simplicity of this logo, and how, in that simplicity, it alludes to so many things – protection of wealth, security, trust and approachability.
The arch on the top is what really makes it (and so this is submitted as a variation of a circle). It softens the image. Imagine if a hard line were here instead – it would produce a completely different result.
See the video on how it was created:
http://www.adobe.com/designcenter/dialogbox/type_is_image.html
2. Gravis Logo
I came across this logo when looking at bags online, and I noticed how the logo is the only thing that really stands out about the bag. Without it, it would have just been a plain black dispatch bag, but with it, the bag has an identity that says hip, urban and cool.
3. Penguin
Ever since I was a kid, I loved this logo, and I'm so happy that it has never changed (has it?? Maybe they pulled a subtle MYER change on us somewhere along the line!).
It's the circle around the penguin that neatly sews this up into a colourful, playful and coherent symbol, easily recognisable by anyone who owns at least two books!
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