Well, in the end I couldn't help myself, so after sticking within the parameters of the assignment first, I then began to play with the logo to see if I could get a better gut feeling about it - it was an interesting process! I started by analysing the colours - which ones worked for me and which didn't, and reduced the number of colours so that it would give off a clearer message.
I really liked the lines of the logo, but they were hidden around the text, so I changed the colour of the lines and got rid of a lot of the fills. The I turned it so that the shape would be a bit more dynamic. Then I had a look at the construction of the logo, and changed a lot of anchor point positions so it was a bit cleaner.
All in all, pretty fun! I liked the second one more, but it's completely subjective - it depeds, of course, on the business owner. And you never know, the shop might be right near a seaport, in which case it would blend in well...: )
Here's the first round, with the original colours and logo:
Letterhead:
Black & White Yellow Pages Ad:
And Signage (I added the phone, fax and website because I think that's just good common sense for any business owner! But, of course, it goes without saying that I made sure the client wanted it first...)
And here's the experimental designs, in the same order:
No comments:
Post a Comment