Here's three uses of the new NAB logo - is it possible that in a faster paced world, companies are feeling more inclined to shorten the name they're known by?
I can see how they would have two layouts - vertical and horizontal. When you consider the places this has to go - signage, withdrawl slips, bank books, credit cards, side-of-oval advertising - the list goes on - it's easy to see how they would get much more use out of having a logo that can work both ways. Notice, though, the slightly different shades of black (see! It does come in blacker!!). Perhaps that's just web-funny...
I did notice, though, that on a community charity's website, the logo looked a lot different. Perhaps it was the charity, not getting it quite right, or perhaps it's a deliberate softening of the logo for this particular use? What do you think?
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