On the forum today I got all carried away with talking about the difficulty I have finding fonts here in Japan and being able to analyse them in the same way I would an English-language logo, mainly because of the typography.
Typography is powerful because it alludes to other things symbols might not. It also creates unity across the entire branding of a company, from letterheads to signage. I am exploring this issue because I think it's making me more aware of the power of logotype, and even more, the power of logos to convey meaning when the logotype cannot be understood.
Below is a logo I found in the paper today - I scanned it and put it through Illustrator, just to clean it up a bit, but in essence it's how it was...I love it and my friend told me the kanji is related to working. Hence he is dubbed the salaryman, but I think an unusual one!
This is kind of an adjunct to my reading notes for week 2...
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